SINOTRUK won the first place in sales and market share in the first half of 2024

In the first half of this year, China National Heavy Duty Truck continued to lead the heavy truck industry, and with a sales volume of 139,400 units, market share of 27.63% of the results, won the first half of 2024 heavy truck sales, market share double first. From the first quarter ‘open the door’ to the mid-year ‘double champion’, China National Heavy Duty Truck in the first half of the year, how to ride the wind and waves, and continue to navigate?

Technology leads the era of kinetic energy refresh

Over the years, China National Heavy Duty Truck (CNHTC) has always adhered to the development concept of innovation-driven, and has launched a series of renowned heavy-duty models closely focusing on the needs of users, leading the industry trend. The newly-launched HOWO-TS7 tractor is the world’s first to be equipped with Weichai WP15NG/WP17NG-4.0 natural gas engine, which reshapes the power peak with the highest power of 700Ps; and the ninth-generation S-AMT16 integrated transmission developed by SINOTRUK achieves the ultimate transmission efficiency of 99.8%, so that the surging power is under control. In the field of cold chain transport, Shanteka Bing’ao series refrigerated trucks are ‘intelligent control and freshness leader’, the chassis and compartments are seamlessly and perfectly fused, supplemented by stable and efficient cooling system, which achieves the cool summer ‘freshness walker’, and efficiently and quickly reaches every journey. In addition, in other segments, China National Heavy Duty Truck (CNHTC) new energy heavy-duty trucks, light trucks and other high-value products have also shown their strengths, demonstrating their extraordinary competitiveness and market influence.

Build ecological precision marketing

In the terminal market, China National Heavy Duty Truck (CNHTC) has not slackened its efforts. With a series of precise marketing initiatives, CNHTC has not only won wide praise from users, but also stood out in the fierce market competition and set off a sales boom. During the college entrance examination period, with the advantages of high efficiency, safety and reliability, China Heavy Duty Trucks successfully completed the task of transporting test papers for the college entrance examination in many places across the country, escorting the national examination. At the same time, it launched a number of actions to help the exam, such as setting up a love rest area, providing summer supplies, etc., which demonstrated a high degree of corporate social responsibility, strengthened consumers’ emotional recognition of the brand and good reputation, and laid a solid foundation for the subsequent market expansion. 618 E-commerce Festival, China National Heavy Duty Truck live exclusive purchase discounts, high replacement subsidies and other multiple benefits for cardholders, bringing cardholders an unprecedented car purchase The feast inspired a strong market response and enthusiasm for car purchase, which made the cardholders reap a full harvest.